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But do we realize that there are various things we have to check before agreeing to exchanging links with yet another web site? After all, the entire point of changing links... I believe that people all know now how essential backlinks are for the search-engine position success of our site. I also think that all of us know now that one method to get these backlinks is by doing link exchanges with other sites. (For the inexperienced, backlinks are links on other internet sites that point out ours.) But do we realize that there are many things we have to always check before agreeing to trading links with yet another site? After all, the entire point of trading links with others is always to enjoy the rating of the web sites. It's for that reason crucial that people investigate ahead of time concerning whether exchanging links with another site is to our advantage or-not. I have thought about this whole concept of link exchange preparation and came up with a process that involves an analysis of 3 pages of the web site you want to exchange links with. The 3 pages are - where we will have to examine 7 things about that page your home page, - the index page this is actually the page that contains a set of groups that the website has come up with in a bid to arrange its link exchanges. We need to examine 7 things here, - the backlink page this is actually the page that will contain our backlink. We also have to always check 7 things here. Note that in some instances, the 'target' web site will not have a directory site. If so, our investigation is a 2-step one in the place of a 3-step one. Within this first article, of might be 2 or 3, we can have a look at the 7 things (organized in 2 groups) we should check about the webpage of the target web site. 1. We have to examine what Google thinks of the site. This is done by looking at some items that Google is pleased to report about a site. The idea here will be to see if you will find any problems with the site, from Google's perspective, that will cause us to determine to not trade links with them. I suggest that people seem at a) exactly how many pages does your website have listed? This can be done by utilizing 'site:www.site.com' in the Google search box, b) exactly how many backlinks does Google statement for the site? This is done through the use of 'links:www.site.com' in the Google search box, D) will be the site shown in Google's index? This is often done through the use of 'http://www.site.com' within the Google search box, d) what's the Page Rank of the site? There are several methods for achieving this. One of the ways is to obtain the Google toolbar and visit the website to see its PR. To compare additional info, please consider checking out Online shopping guidelines. Another way is by using one of the numerous web sites on the net that enables us to get the PR of any web site. And another way is to search for software which will tell the PR to you of any web sites. Even though we shall usually need to look at these 4 things together in a sort of dining table in-order to decide if the target site passes the initial step or not, there are definite results that could cause me to decide immediately not to switch links using a site - if the PR of your website is zero, - when the site isn't stated in the Google index, - when the site does not have any pages indexed by Google. You will note here that I'm using Google as the first-step in the preparation. Actually, we may use any search-engine if we desire to but given when it comes to backlinks that Google is more restless than the others, I would suggest using Google within the above first step. My cousin discovered linklicious.com by browsing newspapers. 2. I'd then claim that we examine 3 tickets of the home page of the prospective site, in a bid to find out if the site has a style suitable for ours a) its title tag, b) its explanation tag, c) its key-words draw. There are lots of methods for checking the contents of a web page's tickets. Then you will need to visit the home page and select the proper menu command to view the contents of the page, if your browser, such as for example MSIE, allows you to view the contents of a web page. Then you should scroll to the top of the page-to see the contents of its labels. The choice would be to try to find web sites on the Internet that allow you to see the contents of the tags of any web pages. If you know anything at all, you will seemingly choose to discover about Getting expired domains for PR, does it still work? - Tuleburg. There are numerous such web sites online. The explanation for this is that Google considers the topic of web sites when considering backlinks. This means that backlinks from a site that has a theme compatible with mine will soon be of greater value than one that comes from a site that's nothing to do with what our site is all about. This planning is on the webpage of the target web site and is step one, as mentioned above. You can find 2 more steps one on the directory page and one on the backlink page. It's only when the goal web site passes the 3 steps that we should feel comfortable about exchanging links with them in that the hyperlink trade will be to our advantage. Needless to state that the prospective web site may also need to conduct an identical 3-step analysis of our site prior to seeking to trade links with us. Serge M Botans.