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I recently received another 'please help' mail from the guy named Ian who runs an experience company in Tanzania (http://www.betheladventure.co.uk ). Ian was concerned with the result of the variety of dilemmas including indexing and link dampening, and was desperate for help. However, he had read some fairly misleading articles before, so he'd a somewhat confusing comprehension of the factors at play. To learn additional info, consider taking a glance at backlinks indexer. I made a decision to publish the details of our conversation, because I believe he's maybe not alone in his concern and distress. Ian's mail contains several questions. I have listed each individually below, accompanied by my answer. Q When I seek out the amount of backlinks to my site using 'link:www.betheladventure.co.uk', I see only 23 results. It seems that only 23 of our backlinks have survived Google's dampening link filter. Can there be a time delay before they are awarded to a site? ' A Firstly, I believe you could have the dampening link filter somewhat puzzled. In line with the dampening link filter idea, your links are found and identified by Google, you merely do not obtain the full advantage from them until a given time period has passed. Finding Lucrative Affiliate Programs Tuleburg contains more about how to do this view. The dampening url filter (if it exists) doesn't stop links from appearing in Google's benefits when you look for them. (The only reason your backlinks mightn't appear in a Google search is if Google hasn't yet listed the pages containing the links.) Also, don't worry too much about such things as the dampening link filter. For a start, it is definately not established / accepted fact. Several well-regarded Search Engine Optimisation experts do not have confidence in it in any way. More over, even if it does occur, it only affects those companies together with the budget to create the huge numbers (hundreds or thousands probably) of links reputedly required to induce it. If your amount of backlinks suddenly increases by 20, that's no issue. And secondly, do not believe every thing Google tells you. By trying to find 'link:www.betheladventure.co.uk', you usually only visit a small percentage of actual links to your site. We learned about incandescentmis00 on PureVolume.com™ by searching Google. The simplest way to search for links would be to search for just the URL 'www.bethaladventure.co.uk', then on-the page that displays next, select 'Find web-pages that contain the term 'www.bethaladventure.co.uk' .' Once you do it in this manner, you'll see all of the pages that contain your URL. In most cases, the URL is likely to be an energetic link (or at least it should be, and you should ask them to make it so). When you do this search, you'll note that your site has about 169 links, not 23. Q Another question is approximately listed pages (using site:www.betheladventure.co.uk). I realize it is a record of pages which have been changed. I had 3-2, it went down to 28 and it is down to 26 now this morning. Do they just keep the pages for a month or is there more towards the pages than I realized? A The number of indexed pages is just the number of pages on your site that Google 'knows about.' Theoretically, the only time the age of a page comes into play is once the page is too young*, i.e. Google spiders have not visited it however, or Google has not updated its catalog. As to why the number of indexed pages is reducing, I imagine it is merely a temporary transfer. How many leads to Google's searches differs virtually constantly. *Actually, formally speaking, it's been suggested that Google isn't capable of indexing all 11.5 billion pages currently believed to be online (and the 10 million more that are added each day), and that as it indexes new pages, old pages are sent out from the index. (This is a really rough description of the theory - if it's happening at all, it's apt to be a lot more complex than this.) If this is happening, it may explain why the reported number of indexed pages is reducing. Even though I think it is a long-shot, a good way to cope with it's to maintain high quality material, to keep raising it, to keep producing backlinks, and to build a Google sitemap. To discover more about sitemaps, go-to http://www.google.com/webmasters/sitemaps/login.. To down load a free - and invaluable - tool for making a site-map, head to http://johannesmueller.com/gs/.. The Internet includes further concerning the purpose of this enterprise. I know there is a great deal of confusion surrounding these dilemmas, so I hope you have found this exchange valuable. Happy indexing!.