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But do we know that there are many things we have to always check before agreeing to exchanging links with yet another website? In the end, the whole point of exchanging links... I believe that we all know now how essential backlinks are for the search-engine ranking success of our web site. Discover more on follow us on twitter by going to our stirring paper. I also think that we all know now that one method to get these backlinks is by doing link deals with other sites. (For the uninitiated, backlinks are links on other internet sites that indicate ours.) But do we realize that there are various things we have to check always before agreeing to trading links with still another site? All things considered, the entire point of exchanging links with others is always to take advantage of the standing of their web websites. It's for that reason imperative that we examine ahead of time concerning whether exchanging links with yet another site is to our advantage or not. I've thought about this whole concept of link exchange planning and came up with a 3-step process that requires an analysis of 3 pages of the web page you want to exchange links with. The 3 pages are - where we'll have to examine 7 reasons for having that page the home page, - the index page here is the site that includes a list of classes that the site has assembled in a bid to organize its link exchanges. We must examine 7 things here, - the backlink page here is the page that may include our backlink. We also need to always check 7 things here. Remember that in some cases, the 'target' web site won't have a directory site. If that's the case, our analysis would have been a 2-step one in place of a 3-step one. In this first article, of could be 2 or 3, we can look at the 7 things (organized in 2 groups) we should check about the home page of the goal website. Patent Pending includes further about the meaning behind this hypothesis. 1. We have to check what Google thinks of-the site. This is done by looking at some things that Google is very happy to report about a site. The idea here is to see if there are any problems with the site, from Google's perspective, that would cause us to determine never to exchange links with them. I would recommend that people seem at a) just how many pages does your website have listed? This is done by utilizing 'site:www.site.com' in the Google search box, b) just how many backlinks does Google record for the site? This can be done through the use of 'links:www.site.com' within the Google search box, D) is the site shown in Google's index? This is done by using 'http://www.site.com' within the Google search box, d) what is the Page Rank of the site/home page? There are lots of methods for doing this. One-way will be to get the Google toolbar and visit the website to determine its PR. Visiting Cisco CCNP / BSCI Tutorial The BGP Attribute NEXT_HOP - The Crow Ghetto maybe provides warnings you could tell your co-worker. Yet another way is to utilize one of the numerous web sites online that allows us to find the PR of any web site. And another way is to look for software that will tell you the PR of any internet sites. Although we shall usually need to examine these 4 things together in a type of dining table in order to decide whether the target site passes the initial step or not, there are certain results that would cause me to decide right away not to switch links with a site - if the PR of your website is zero, - if the site is not shown in the Google index, - if the site does not have any pages indexed by Google. You will note here that I am using Google as the first step in the preparation. In-fact, we can use any search-engine if we desire to but given that Google is more fussy than the others in regards to backlinks, I'd suggest using Google in the above first faltering step. 2. I would then suggest that we look at 3 labels of the house page of the prospective site, in a bid to find out if the site features a design compatible with ours a) its title tag, b) its explanation draw, c) its key-words label. There are many means of checking the contents of the web page's tags. Then you'll need to visit the home page and click the right menu command to view the contents of the page, if your browser, such as for instance MSIE, enables you to view the contents of a web page. You then will have to scroll to the very best of the page-to see the contents of its tags. The alternative is to try to find web sites on the net that let you view the contents of the labels of any web pages. There are many such internet sites online. The reason behind this is the fact that Google considers the style of those sites when taking a look at backlinks. This means that backlinks from a site that has a theme compatible with ours will be of higher value than one that comes from a site that's nothing to do with what our site is approximately. As previously mentioned above, this preparation is on the home page of the target web site and is simply the first step. You will find 2 more steps one on the listing page and one on the backlink page. It is only when the goal site passes the 3 steps that we should feel confident about trading links with them in that the hyperlink exchange will be to our advantage. For different interpretations, consider taking a peep at backlink indexing service. Needless to state that the target web site may also need to perform an identical 3-step analysis of our site prior to wanting to exchange links with us. Serge M Botans.